About Us
Located in various regions across the United States, our program managers are the cornerstone of our success. They are actively engaged in executing your program – from overseeing every budget line item to managing the program timeline ensuring everyone stays on task. We do not have separate account executives that delegate to project managers. Your point of contact is your “go to” person who understands your event program’s special needs and objectives and executes that event to your unique specifications.
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Our Core Values
Founded by women wanting to create a dynamic, flexible, challenging work environment, About Face Events puts people first. It is not enough to produce world-class events on time and on budget – we want to do so in an environment that supports the people involved, both within our own teams as well as the client’s organization and extended vendors. The biggest factor in a successful event is the people coming together to make that event happen. Understanding each other’s capabilities and strengths and respecting each other’s unique contributions fosters an environment of individuals working at maximum performance levels. Everyone is expected to do great work, that is the foundation of a successful extended team. But the outcome and experience are heightened when individuals feel valued and appreciated and are set up to succeed. Basic human respect paves the way for all of our interactions, whether it be within our company or dealing with outside vendors, and solid communication practices help ensure everyone has the information they need to do their best work. When you invest in your greatest resource in this way, amazing things happen.
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We embrace and encourage our employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique.
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We pride ourselves in developing enduring relationships with our industry partners to make your event a success. Whether it’s working with your existing providers or teaming up with ours, it is top priority for us to create a collaborative atmosphere, ensuring your meeting runs smoothly and saves you money! ​​​
Founding Partners
Adrienne Fisher Norris
CMP, DES, CTSM
McHenry, IL
As the owner and president of About Face Events, Adrienne has a passion for creating unforgettable experiences. She has dedicated her career to orchestrating successful events for clients across various industries. As a cofounder, she has played a pivotal role in shaping the company’s vision and driving its growth.
With extensive experience as an event professional, Adrienne finds her true passion working with her team in the trenches, managing meetings and events from the inception of hotel sourcing, contract negotiation, budget development to logistics coordination to on-site execution. She thrives on challenges and takes pride in delivering seamless events that exceed expectations and ensures that every detail is meticulously managed, from logistics to client satisfaction. With over 28 years in events, she has immense experience managing both domestic and global events, and has honed her skills of diplomacy and patience in an ever-changing industry. Adrienne excels in building long lasting partnerships with industry professionals, recognizing that a strong, solid team is the key to making any event successful. She honors the value of industry certifications and is proud to hold the certifications of CMP, DES & CTSM.
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Jennifer Fioti
CMP, CTSM
Chicago, IL
As the original founder of About Face Events, Jennifer brings passion and experience to every facet of an event. As an industry veteran, she has developed a stellar reputation and flawless execution of events of all sizes and has been instrumental in building partner relationships that span the test of time. Jennifer takes great pride in the success of the company and remains closely connected in both an advisory position and as an executive on the Board of Directors.